For new moms, and the partners who help
The hard weeks, made a little easier. Your body is healing. You're feeding every few hours. And somehow you're still the one doing every swaddle. Swaddle Easy is made so the whole family can take a turn.
Awake time
Hands out to play. Hands in for sleep.
Fold the mittens back while your baby is awake and watched, for feeds, burping, cuddles and tummy time. Once they drift off, fold them over and click.
How it works
Three steps. No wrapping.
Anyone can do it. No folding tricks to learn. Dad, grandma or a sitter lays baby in, zips and clicks, the same way every time.
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Step 1
Lay baby in
Lay your baby on their back on the open swaddle, then zip up from the bottom.
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Step 2
Fold over, click
Once baby is asleep, fold each mitten over and the magnets click shut. Hands up, in between or down.
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Step 3
Snug, and still smiling
Snug at the arms, room at the hips for little legs. Diaper change later? Unzip from the bottom.
Four soft colors
Pick your color.




Side by side
How Swaddle Easy compares
An honest look at the most common ways to swaddle.
| Swaddle Easy | Blanket wrap | Velcro swaddle | |
|---|---|---|---|
| Closure | Quiet magnetic closure | Folds and tucks | Hook-and-loop wings |
| Time to swaddle | Seconds, even in the dark | A few minutes | About a minute |
| Learning curve | Swaddle like a pro from day one | Takes practice | Some practice |
| Who can do it | Anyone on baby duty: partners, grandparents, sitters | Whoever has learned the fold | Most people, with practice |
| Hand positions | Up, in between or down | Depends on the wrap | Usually arms down |
| Houdini babies | Magnets hold each mitten in place, so busy arms stay swaddled | Arms often wiggle free | Wings can loosen with strong wiggles |
| Play time | Fold the mittens back so little hands can reach, grab and play | Unwrap | Open the wings |
| Breastfeeding | Little hands stay free on you while you nurse, for skin-to-skin and a closer bond | Unwrap to nurse | Open the wings to nurse |
| Diaper changes | Unzip from the bottom with arms still swaddled, so you never fully unwrap a drowsy baby | Unwrap everything | Varies by brand |
| Stroller and bouncer straps | Pass through the pocket between the legs | Not designed for it | Varies by brand |
General comparison. Features vary by brand.
Meet the
Dad behind it
Founder, Nolele · Minnesota
I'm Oge, a dad of three in Minnesota. My wife fed our daughter. I burped, swaddled and did the crib transfer so she could get back to sleep. After two months of waking the baby with every wrap, I started sketching a swaddle I could do in seconds, in the dark, without a sound.
More than 20 prototypes later, Swaddle Easy is the one I wish we'd had from the first night.
Oge Edward
- CPSIA testedThird-party tested to CPSIA requirements
- Sealed magnetsSealed in a cup, magnetic side facing away from baby
- Bamboo and cottonSoft and breathable, 1.0 TOG
- Ships from MinnesotaIn 1–3 business days, with 30-day returns on unworn items
Questions
Questions parents ask
Are the magnets safe?
Each magnet sits in a small cup that's magnetic only on top, the side that faces away from your baby. The cup is sealed in PVC and sewn into the middle of three fabric layers, so it never touches your baby's skin. Swaddle Easy is third-party tested to CPSIA requirements. Check the seams and pouches before each use, and stop using it if anything is torn or a magnet can be felt outside its pouch. Keep it away from pacemakers and other implanted medical devices.
How does the magnetic closure work?
Each sleeve ends in a mitten with a sealed magnet pouch. Fold the mitten over your baby's hand and bring it to the chest, where it meets a matching magnet in one of three positions: up near the face, in the middle, or down by the sides.
What age and size is it for?
Babies 0 to 3 months. Newborn fits 5 to 8 lb, Small 9 to 12 lb, and Medium 13 lb and up. Stop swaddling at 3 months or at the first signs of rolling, whichever comes first.
What should my baby wear underneath?
Just a diaper. Swaddle Easy is 1.0 TOG, with a bamboo body and lining and a cotton front panel. Feel the back of your baby's neck: if it's sweaty or hot, the room is too warm.
Can I breastfeed with it on?
Yes. Keep the hands out during the feed, so your baby can be chest to chest with you and you can hold them properly to burp. Once your baby falls asleep, fold the mittens over and click them shut. Hands go in for every sleep.
How do diaper changes work?
The two-way zipper opens from the bottom, so you can change a diaper while the arms stay swaddled, then zip back up.
Can I use it in a stroller, bouncer or swing?
The small pocket between the legs lets harness straps pass through, so your baby can stay swaddled for a supervised outing. Follow the stroller, bouncer or swing maker's instructions, and if your baby falls asleep, move them to a flat crib or bassinet as soon as you can. Swaddle Easy isn't designed for car seats.
How do I wash it?
Close the magnets first, then machine wash cold with like colors. Tumble dry low or hang to dry.
How do shipping and returns work?
Orders ship from Minnesota within 1 to 3 business days, and orders over $100 ship free. You can return unworn, unwashed items in their original packaging within 30 days. The return label cost is taken out of your refund.
Safe sleep, every night
The rules we follow, every night.
Swaddle Easy is a wearable swaddle for babies 0 to 3 months. It is third-party tested to CPSIA requirements and designed in alignment with AAP safe sleep guidelines.
- Always on their back on a firm, flat surface for sleep.
- An empty crib or bassinet. No loose blankets, pillows or bumpers.
- Hands in for every sleep. Hands out only while your baby is awake and watched.
- Stop at 3 months or at the first signs of rolling, whichever comes first.
- Strollers, bouncers and swings are for supervised, awake time. If your baby falls asleep, move them to a flat crib or bassinet.
- Watch for overheating. Just a diaper underneath, and check the back of the neck.
- Check before each use. Stop using it if a seam is torn or a magnet pouch is damaged.
Nolele means "no worries"
Give mama the rest she needs.
Swaddle Easy. $65. For babies 0 to 3 months.
Shop Swaddle Easy