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Our Magnetic Design


Designed for ease. Built with safety at the center.

When parents hear "magnets," safety is naturally the first question—and we’ve made it our first priority, too. Our magnetic closure system wasn't just created to make swaddling easier; it was engineered to support the highest levels of quality and durability, helping you create a secure, restful environment for your little one. By prioritizing thoughtful construction and rigorous testing, we ensure our design aligns with the safe sleep practices parents trust most.

How Our Magnetic System Is Constructed

  • Multiple layers of reinforced fabric fully enclose each magnet
  • Magnets are sewn directly into structured pouches
  • Pouches are embedded between layers of fabric
  • Designed so magnets remain securely enclosed and unexposed
  • Construction helps ensure baby’s skin doesn't come into direct contact with a magnet

Outward-Facing Magnetic Force

A key part of our safety design is how the magnets are oriented.

  • Body magnets are positioned so the magnetic force faces outward
  • Hand magnets are also oriented with force facing outward
  • When connected, the magnetic pull occurs away from baby’s body

This means the magnets attract each other without directing force toward baby, adding an extra layer of thoughtful engineering to the design.

Safety First, Always

Swaddle Easy has been independently safety tested by third-party consumer product testing labs to meet or exceed all applicable safety standards.

Rigorous Testing Protocol

Every swaddle undergoes extensive testing including pull tests, washing machine tests, and abrasion testing.

Medical Grade Magnets

We use the same type of magnets found in medical devices and MRI-safe equipment. They’re designed for maximum safety.

Enclosed Construction

Each magnet is permanently sealed within multiple layers of fabric with reinforced, double-stitched pockets.

CPSC Compliant

Upholds all Consumer Product Safety Commission (CPSC) safety standards for infant sleep products.

ASTM Compliant

Meets ASTM International safety standards for infant sleep products, including specific requirements for closures and attachments..

EN71 Approved

Complies with European safety standards for children's products.

Frequently Asked Questions

  • According to global health organizations, exposure to static magnets has not been shown to cause harm to people.

    Our magnets are:

    • Static (not electronic or powered)
    • Small, contained, and shielded by fabric
    • Used in a way similar to other magnetic baby apparel already on the market
  • The magnets in Swaddle Easy are designed to be inaccessible to your baby.

    Each magnet is permanently sealed within a double-layer fabric pocket featuring reinforced, industrial-grade stitching. These individual pockets are then embedded and sewn directly into the swaddle’s internal structure, eliminating traditional access points and preventing magnets from shifting or escaping. Our construction is specifically engineered to be tamper-resistant and withstand the rigors of frequent use.

    As with any infant garment, we recommend routinely checking the seams and fabric for signs of wear. If any damage or loose stitching is observed, discontinue use immediately to ensure continued safety.

  • The magnetic connection requires 15+ pounds of pull force to separate, which is far beyond a newborn's strength. Yet it opens easily for parents with a simple pull motion.

  • High-quality static magnets are designed to maintain their strength for years. Proper care ensures your Swaddle Easy performs reliably wash after wash.

  • Our static magnetic field strength is designed to be well below the levels that would typically interfere with standard home medical monitoring equipment. However, because every medical device is different, we recommend consulting with your pediatrician or medical device manufacturer before use if your baby uses specialized medical devices. Your healthcare provider is the best resource to confirm compatibility with your specific equipment.

  • You can feel the magnets through the fabric pockets to verify they're in place, but the pockets are intentionally designed to be tamper-resistant for added safety. If you have any concerns about the integrity of your swaddle, contact us.

  • The magnets are securely and permanently enclosed within multiple protective fabric layers. We have independently tested Swaddle Easy through over 100 wash cycles to ensure the design remains intact and the magnetic force does not degrade during normal laundry routines.

    For the best results and to protect the outer finish of the fabric, we recommend connecting the magnets before washing or placing the swaddle in a delicates bag.

Why Magnets vs. Other Closures?

Velcro

  • Loses grip over time
  • Collects lint and debris
  • Noisy when opening
  • Can damage delicate fabrics

Snaps

  • Difficult to align and fasten
  • Can pop open unexpectedly
  • Requires two hands to close
  • Hard to do in the dark

Magnets

  • One-handed operation
  • Whisper-quiet, smooth closure
  • Maintains strength
  • Self-aligning design

Designed by Parents, Informed by Professionals

This magnetic design wasn’t created in isolation.

It was shaped through:

  • Real parent experiences and frustrations
  • Conversations with pediatricians and OB-GYNs
  • Input from doulas and newborn care specialists

Every decision balanced ease of use with rigorous safety standards, because parents shouldn’t have to choose between the two